Having an active presence on social media platforms like Facebook, Twitter, LinkedIN, Medium, Instagram, Reddit, YouTube can help in building a community of followers organically, and educate the market about your company.
– Users can learn about your product (Short and Long Form Content)
– Users can ask questions about your product
– Users can share information to their audience about your product
Mass Market Content
You need to explain to the audience in non-technical terms. As soon as people read jargon (that isn’t explained), they tune out. Have simple explanations for the mass audience.
In-Depth Content
For those more technically minded (which is not that many people), long form articles and content with in depth explanations of the product is important.